Brainstorm: Idea and Final Idea

Idea
• The topic will be about SHOES looking at all aspects
• Our target audience will be 16-40
• We will schedule it on Channel 4 at 9pm on a Monday
• Title Ideas we have: Shoes Glorious Shoes
Comfy Funky and Essential
Take a walk in our shoes


After looking at our audience research some of these aspects have changed to suit with what they would like to see and hear.

Final Ideas

Shoes
• The different styles of shoes and different styles
• The history behind the shoes
• The different styles of shoes
• Different health issues about shoes such ‘fit flops’ and MBT’s
• The people that was obsessed with shoes
• People that have got into debt from buying shoes

The people that wear specialist shoes
Mobility shoes
Fit flops
MBT’s

Interviews
Different people outside the shoes shops asking different questions about shoes.
Miss Swindle’s dad
Sue or Kathy about mobility Shoes
Lisa
Abbie
Jessica
Charlie
Interview Primark
Clarks
Schuh
New Look
Topshop
Markets (e.g. St johns-Liverpool)
Barrats
River Island
M&S


Achieve footage
Confessions of a shop - aholic
Trinny and Suzanne
Little boots

SFX –
When talking about money – cash machine
Sound of feet wearing (heels)

Target audience: 18- 30 women
Channel: C4 9pm, Thursday