Interviews are essential to the planning and production of a Documentary, the interviews tie everything together. Because of this we made sure all interviews were thoroughly planned before hand. Unfortunately two of our interviewees: Jessica Gibbons and New Look were unable to participate. Therefore we had to create new questions in a limited time for; Sadie Harding Jones and Lisa Kenny. As you can see their questions are less detailed and precise. All questions we planned our below.
Mr Swindell
-How did you hear about MBT's?
-Why did you buy MBT’s?
-Where did you buy them?
-From the health benefits such as good posture, have you noticed a difference?
-How many pairs of MBT’s do you own?
-Why do you prefer MT’s over other shoes?
-How much do you spend on MBT’s?
-Would you spend more on other types of shoes?
-How much on average do you spend on other types of shoes a year?
-Would you consider wearing other types of shoes such as ‘fit flops’?
-Do you wear them everyday?
-Did you get a DVD with your MBT’s, if so how did it help you?
Clarks
-Most High Street Shoe shops only sell basic sizes such as 6 what persuaded Clarks as a company to start the wide foot range?
-I believe each letter for broadness has a different sizing could you roughly explain these?
-It is a known fact that 70% of foot related health problems come from wearing the wrong size shoes; do you find having such a precise sizing range is popular with the customers?
-Do your wide ranges vary much in price?
-Why is that they vary?
-After researching I discovered the most popular size for broadness for women is D and for men G, does this show in your sales?
-Men are associated as not a lover of shoes but after gathering information for my documentary I have realised that this is not true and they love shoes as much as women, who would you say are your most popular customers, female or male?
-You don’t just stock adult ranges you also stock children’s range, and from experience Clarks is their first shoe shop I I got my first shoes as a child from Clarke’s and I remember getting my own little picture, does this encourage more sales of children shoes or is it equal?
-I think I have big feet as I am a size 8 and sometimes they don’t fit so I have to try and buy a 9 but a lot of places don’t stock them, do you have sizes for larger feet?
-My own personal research has concluded that the average size for women is 5do you agree with this?
-And for men 9 do you agree with this?
-I am led to believe you offer a foot health service, why do you find it essential to provide extra care?
-Another of our interviews said she probably owns a variety of shoes sized 5-7 I found this rather shocking, before getting measured correctly do many of your new or old customers wear incorrect size shoes?
-Do you find every new pair of shoes bought you should get re measured or do you take a certain time period between measurements?
Jessica Gibbons
-I believe once you have wide feet you always had wide feet, so were it easy to locate wide ranges in shoe shops or as you grew older were it more difficult?
-Wide ranges in high street shops have only just started coming into place especially in younger aimed shops, new look is one of the best for wide range for teens were as Marks n Spencer's wide range is good for the older audience, do you find it difficult to buy particular styles in the wide ranges on offer?
-Are wide range shoes more expensive then standard range?
-What are your opinions on this as a buyer?
-Wide ranges are there to add comfort to the feet as they have a better fit however if you fell in love with a pair of shoes that as standard fit would you compromise comfort for style?
-How many shops do wide range that you shop in?
-What style of shoes is most common within a wide range?
-How many pairs of shoes do you own?
-And of which are part of a wide range?
-Do you find it a nuisance when buying shoes for special occasions?
New Look
-You stock numerous styles including sandals, pumps and stilettos, which style would you say is your biggest seller?
-Why do you thing this is?
-Does it vary depending on seasons?
-Your wide range seems to be really popular, what persuaded new look as a store to start the range?
-How long has the wide range been around?
-Do you think the increase is government awareness over obesity has influenced you wide range sales?
-How many styles are duplicated in the wide range?
-Is their styles unique to just the wide range?
-You stock shoes made from different material what are the advantages of selling shoes from different material?
Sadie Harding
-What is your favourite style of shoe? Why?
-Where do you buy the majority of your shoes from? Why?
-What do you tend to look for in a shoe? Why?
-What is your favourite shoe shop? Why?
-How much would you spend on a pair of shoes?
-What shoes do you think is in the trend, at the moment? Why?
-What shoes do you wear most often? Why?
-Do you have work shoes?
-Why do you wear them certain ones for work?
-What do you think about shoes in general?
Scanned Images below of our intended mise en scene for each interview:
Interview Sheet 1
Interview Sheet 2
Interview Sheet 3
Below is a selection of phone calls we had to make to plan our interviews.
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