Primary Research: Questionnaire

Pen Portrait

Name:Claire Walton
Age: 21
Occupation: Bank Assistant
Hobbies: Socialising with friends and shopping
Interests: Fashion and Politics

Above is the ideal candidate for our documentary


We handed this out to our target audience to help us make key decisions on our documentary.

Circle or tick the answer that apply to you
What age category do you fall under? 16-25 26- 35 36-45 46-55 56+
What is your gender? Female Male
What is your occupation? Student Unemployed Professional Retired
What style of music do you prefer? Pop Rock Classical Indie RnB Other………………………….
What TV channel is your favourite? BBC1 BBC2 ITV1 Channel 4 Five E4 Other ……………………………….
What is your favourite colour? Pink Blue Red Purple Yellow Green Other……………………………..
How often do you watch documentaries? Always Often Sometimes Never
When would you most likely watch a documentary on TV? 6pm-7pm 7pm-8pm 8pm-pm 9pm-10pm
Would you prefer a male or female voice over? Female Male Either
Would you like expert interviews included? Yes No No preference
What shoe size are you? 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Where do you shop for the majority of your shoes? Clarks Schuh New Look Primark Topshop Markets (e.g. St johns-Liverpool) Barrats River Island M&S
Other ………………………………
Do you know the history of shoes? Yes No Some aspects
In your opinion what do you think is the most popular style of shoe? Stilettos Boots Flip Flops Trainers Flats Other……………………….
What word do you associate with shoes? …………………………………………………………………… How many pairs of shoes/ boots do you own? 1-5 6- 10 11-20 21- 30 31-40 41-50 51+
How much are you willing on spending on a pair of shoes? ……………………………………………………………………
How important are shoes to you? ……………………………………………………………………………………………………………………………………………………………………………………………… Have you ever heard of the following shoes? Please circle the ones that you have heard of. Masai basic tech (MBTS) fit flops

Thank you for your time and effort in completing this questionnaire.