Primary Research: Questionaire Results

After collaborating all the results we produced graphs and analysed them. We also recorded audio, video and written answers.

What age Category do you fall under?

The main age category that we found would be more interested in the subject of shoes were 16-35 year olds, this is going to the overall target audience of the documentary.

What is your gender?

The majority of our participants were female. This is going to make our data slightly bias towards them. Although the majority of women were more willing to complete the questionnaire, the documentary is going to appeal to both genders.

What is your occupation?

A high percentage of our participants’ occupation was students. Therefore we are going to focus open problems young people may face when affording the cost and wearing heels on a night out etc.

What style of music do you prefer?

By looking at these results it has helped us decide on the style of music that would feature in our documentary. The most popular style was pop music. We have now decided we are going to use a pop non diegetic opening song in our title sequence. Also we are going to use the pop theme throughout

What is your favourite TV Channel?

This question is helped us to decide on what channel we would schedule our documentary on. The most popular channel is Channel 4. We have decided to full fill are audiences wishes and use this as it is suited to our genre.

What is your favourite colour?
The results that we got from this question will help us as we now have a colour scheme to follow when adding different graphics .on our documentary. So our colour scheme is going to be blue and purple.

How often do you watch documentaries?

The question was to find out if our target audience enjoyed documentaries or even watched them at all. As we can see from the results most of the people answered ‘sometimes’ showing us that if a documentary caught their eye they would watch it.

When would you most likely watch a documentary on TV?

To help us deciding our scheduling time we decided to ask this question. It helps us understand our viewers watching TV patterns. As the main result is between 9 and 10 we have decided ours will begin at 9pm.


"I am most likely to watch a documentary after i have finished work and had my tea so about 8 onwards" Mollie-Anne Jones


Would you prefer a female or male voice over?

The results lean more towards female voiceover that is because the answers are bias but as of the subject we feel it would be appropriate to have a female voice as most of the audience that would watch the documentary would be female.

Would you like expert interviews included?

We were unsure as weather to add expert interviews as we weren’t intirely sure if they were essential to anchoring in the audience. The results of this question have helped us on our decision. As the results give us no clear answer we are going to add them when appropriate for example when talking about MBT’S.

What shoe size are you?
The results that we got for this question we averaged out into men and women and we did a range between different sizes for men we got that most men have size 9 to 11 shoes and for women we have size 5 to 7 shoes this was only based on our questionnaire. In are documentary we are going to have interviews with people that find it hard to get shoes in different sizes so by finding out this average when then have facts to compare back to.

Where do you shop for the majority of your shoes?

This question shows us the most popular shoe shops that can feature within are documentary.





Do you know the history of the shoe?


Not everyone knows the full history of shoes but people know some aspects to it, these gives our documentary a change to inform them, and as most people are unaware it gives them a reason to watch our documentary.

In your opinion what is the most popular style of shoe?

As the majority of the questionnaires were filled out by females this means that this answer would be slightly bias this is why stilettos are the most popular style or shoe. The next popular answers are trainers and flats these results tell us what style of shoes are popular and what people would be interested in finding out about.


What word do you associate with shoes?
This question was to help us understand what our audience thought about shoes, and what they would associate with them, it has also helped us come up with the title of the documentary as we have picked some of the words that people associate with shoes to create a title as they audience would associate the title with shoes. The title is going to be ‘comfy, funky and essential’.

How many pairs of shoes/ boots do you own?
This question is to add some information into our documentary about how people can become obsessed with shoes and the results that we got back from our questionnaire were as follows most people have between 21-40 different pairs of shoes.



How much are you willing on spending on a pair of shoes?
There were many different answers for the different price ranges that different people were willing to spend. The price ranged from £25 all the way up to £150 this shows the different price range people of willing to buy on shoes. This is some background information that can be used in the documentary about how much people are willing to spend.



How important are shoes to you?
People answered this question as important as they need shoes so they don’t hurt there feet, but other people answered with more detail as they have problems with there feet and ankles that they have to wear special forms of shoes or insoles. Also a lot of the young people that answered the questionnaire answered with it being a key point to there outfits.



Have you heard of the following shoes?

Not everyone that filled in the questionnaire knows what these shoes were and what they do. This has helped us decide what we will add into our documentary as many people our unaware are those special types of shoes our documentary gives them the change to find out about them. We are going to mainly focus upon MBT's as this is the weaker area.